Specialized Mailing Lists Make All the Difference

Specialized Mailing Lists Make All the Difference


If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing efforts aren’t wasted.  There are a few different ways that you can get an adequately targeted list.

As always the first step is to determine who your target market will be.  Should you market to consumers or businesses? For this example consider that your product is a set of home woodworking tools. This should be marketed to consumers because it is not an industrial grade product.  Good, now we have narrowed it down to only 291,324,219 people in the US. As a minimum, your mailing campaign should send to the same names three times. So all you have to do is send out 873,972,657 postcards at $0.185 per piece & you get the point. We need to narrow it down some more.

So how do you accomplish the narrowing of your list? Many factors can be considered, including age, gender, zip code, annual salary, profession and number of children are some of the more common qualifiers. It may take a while to figure out what combination works for your specific product. Don’t worry about political correctness when considering whom you should mail to. It is perfectly acceptable to test certain lists that may be considered "stereotypical".  Many times these lists will work well.  But you never know until you test them.

A special eye cream would go to women over 40, right?  You need not worry that you’re targeting “older women” or that 40 is no longer considered old.  No matter how great an idea you have about a certain market, ALWAYS DO A SMALLER TEST MAILING FIRST!  Average test mailings run around 1000-1500 names.  Once you see acceptable returns on the smaller mailing then you can jump in with the larger numbers.  You may think 40+ is a good age to start with the eye cream, but you may get better results purchasing age 50+.  Test test test!

Sometimes, like with our home woodworking tools, you have a product or service that you are not comfortable that you can adequately narrow your list by the normal qualifiers. You can make certain assumptions about people who are woodworking hobbyists: Mostly Male, Probably Homeowners, but what else do you really know? At this point you may want to consider using a privately "managed" list. These lists are going to cost more per name but will give you a much better way of pinpointing possible customers. For example you could order the subscriber list for Fine Woodworking Magazine. The cost per name would be $0.095 per name compared to the normal average cost of $0.05 per name.  These names are nearly double the cost, however you are guaranteed that all of the names you get are for people interested in woodworking and therefore are much more likely to be interested in your product.  With the “women over 40” example – some may be wrinkly and some may look quite young and aren’t even thinking of eye cream yet.

Managed Lists are not appropriate for all situations, but can be a major help when a very specific target is needed. Don’t fret over the extra cost, the more targeted names will undoubtedly show greater overall returns in the end.

The purpose of special mailing lists is to target a specific type of customer for your specific type of business.  The eventual end result is more customers and a better bottom line.  And this is what we all want, right?


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3 POWERFUL Ways To Profit From Your BLOG... Starting TODAY!

3 POWERFUL Ways To Profit From Your BLOG... Starting TODAY!


Cyberspace has a NEW marketing tool, even though they've been around for quite some time, yet, ONLY recently have been recognized as a Powerful communication tool for Internet marketers.

If you've been following the latest Internet marketing trends like I have, then you've definitely heard of them.

What's this new marketing tool I'm taking about that every Serious marketer should have in place?

BLOGS! ...(A.K.A. Web-Log).

Now, just for those of you who aren't quite sure what a BLOG is, here's a quick definition:

A BLOG(A.K.A. Web-Log) is basically a journal that is available on the web. The activity of updating(usually on a daily to weekly basis) a blog is called "Blogging" and someone who keeps a Blog is a "Blogger".

There you have it, quick and to the point.

If you want to read up more about "Blogs", here's a link to an article I wrote earlier that goes more in depth.

http://www.internetwondersezine.com/blogsexplained.htm

Okay. For the rest of this article I want to focus on how ONE can $$Profit$$ from having there own Blog.

I'm going to list three ways that I think are the Best and most Powerful ways to get the most out of your Blog.

So, with that said, let's go to Profit Tactic #1.

Profit Tactic #1. Writing "Articles".

Writing "Articles" are a very Powerful way to profit from your Blog.

There are many reasons why "Articles" are valuable to your Blog, but, for the purpose of this article I'm going to give you the most important part, and that's your "Resource Box" at the end of your article.

Your "Resource Box" is like a classified ad and holds critical information about You, your websites and what you have to offer them after they've read your article.

The links within your "Resource Box" could lead to your own Product or Service you have to offer, or they could lead to a Affiliate Product related to the content of your article.

This is a great way to give them something of "Value", which is the information within the article, and a great way to get them to take action by way of getting them to click on one of the links within your "Resource Box".

That's "Profit Tactic #1".

Profit Tactic #2. Writing "Product Reviews".

Writing "Product Reviews" is a great way to profit from your Blog simply because they allow you to Soft-Sell your potential customer by way of giving them your personal opinion on the product you are recommending and then providing them with a link if they wish to look into it further, instead of throwing a Sales Pitch at them.

Nobody likes to be sold, but, offering them your insight on a Product and/or Service that could help solve the problem they're dealing with is yet another great way to profit from your Blog and make you look like a Hero.

That's "Profit Tactic #2".

Profit Tactic #3. "Text Ad" Programs.

"Text Ad Programs" like Affiliate Power Ads or Google Adsense are yet Another great way to profit from your Blog.

I've listed these two "Text Ad" programs for a reason, One is a Pay-Per-Click(Google Adsense) and shows related ads to the content on that particular webpage and the other one(Affiliate Power Ads) makes You up to $60 to $100 dollars in commissions on a single click.

Here are the links for you to check them out further if you wish.

Google Adsense --
http://www.internetwondersezine.com/googleads.htm

Affiliate Power Ads --
http://www.internetwondersezine.com/powerads.htm

They are both FREE to join and only take you minutes to set-up depending on your experience.

Here's an example of how mine looks if you were to set-up your Blog through Blogger.com -- http://www.blogger.com with both of these programs. http://theiwe.blogspot.com

The great thing is... they'll be displayed on every page of your Blog when you make a post.

I also provided a link below that shows you How-To set this up "Step-By-Step", making it Easy for you to get started.

http://www.internetwondersezine.com/help.htm

Now, I'm sure there are many other ways to $$Profit$$ from your Blog, but these ones in my mind are the most Powerful.

Well... there you have it, "3 POWERFUL Ways To Profit From Your BLOG... Starting TODAY!".

If you haven't started a BLOG, maybe it's time you considered it since NOW you have some incentive.

I truly hope this article helped you realize the $$Profit$$ potential your Blog could have and how you can start incorporating it... Starting TODAY!


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Internet Marketing: Get Your Tax Money Back

Internet Marketing:  Get Your Tax Money Back


Tax deductions for business expenses aren’t just for large corporations. As an Internet marketer or online entrepreneur it is important to know what you can and cannot deduct to save money on your taxes.

People new to business taxes tend to fall into one of two groups. The first group are those people who simply don’t believe they can be eligible for tax deductions. The second group are those who believe anything they touch while conducting business can be written off as a business expense. Both ideas will cost you money; the former in lost tax money, the latter in IRS fines.

In general, the kinds of things that can be deducted deal with the ongoing operation of your business: rental costs, utility expenses, and travel expenses. Not, for example, a new car. Items that add permanent value to your business (i.e. assets) are capitalized, not deducted. Interests on mortgages or repair of computer equipment (which maintain rather than appreciate your businesses value) are deductible expenses.

If you use your personal vehicle for your small business you may be able to deduct repair expenses. If you have a room in your home used strictly as a home office you can deduct certain expenses. There are numerous ways to plug the money leaks streaming out of your business.

Luckily, the IRS has listed in detail what you can deduct in its free publication entitled, shockingly, “Business Expenses.” (http://www.irs.gov/pub/irs-pdf/p535.pdf) At fifty-eight pages it is not a casual read, but it has a good index you can use to find the parts relevant to your business.

The IRS Small Business site (http://www.irs.gov/businesses/small/index.html) contains a lot of useful information and, as government websites go, is well put together and easy to navigate. From this site you can access practically every form needed in your relations with the IRS and even find out how to electronically file for free. Our tax system isn’t simple, but at least they publish the rules.

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Ezine Advertising - Smart Ezine Publishing

Ezine Advertising - Smart Ezine Publishing


Ezines are one of the best-kept secrets apropos announcement on the Internet. Area abroad can you tap into such targeted readership for so little outlay? If you're cerebration of application Ezines as allotment of your business mix, afresh actuality are some pointers on the types of ads that you can run, as able-bodied as what to put in them.

Editors for Ezines will generally accord you the best amid three types of ad. They do altered things and crave altered budgets. The aboriginal blazon and the cheapest is the classified ad. Similar to what you can acquisition in bounded newspapers, it's a awful abridged adaptation of why readers should acquisition your alms attractive. Making a classified ad that works able-bodied for you is a amount of a little assignment and apparently some balloon and error. Check out added ads in the Ezine that interests you to see how they rose to the occasion.

Next in band is the sponsored ad. Instead of actuality at the basal of the Ezine page, jostling for absorption with the added classified ads, the sponsored ad gets abundant added favorable positioning. Yes, the editor is allotment your ad by putting it area you'll get added amplitude and added attention. And that happens because you pay more.

The third best is the abandoned ad. The abandoned ad is back the editor sends out a appropriate copy of the newsletter, which alone contains your ad, annihilation more. As you ability imagine, amount goes up afresh for the abandoned ad. For abounding web marketers, it's the band-aid of choice.

However, whatever best you accomplish for your ads, you additionally charge to accomplish abiding that bodies are activity to apprehend it. And if you're application the abandoned ad format, afresh you additionally accept to ensure that bodies accessible the email. Now is a acceptable time for a admonition about the accent of the banderole in your ad. It ability alone be 10% of the words, but you'll apparently absorb 50% of the time aloof on the headline. It's that important. Accumulate it fresh, pertinent and use the appropriate alternative of absorption avaricious words. "New", "Solve" and "How to" accept about anniversary gotten acceptable results.

And now to the content. Announcement about revolves about the "three K" model. Aboriginal you "katch" them (that's your banderole accomplishing its work). Afresh you "keep" them and "konvince" them. It's the job of the agreeable to do these added two parts. Short or long, you accept to accumulate your reader's absorption and adviser them to an action, whether it's abrogation their email abode or affairs online.

And aloof to accord you addition announcement choice, try this: barter acceptable and absorbing agreeable with the ezine editor for a chargeless announcement in their ezine. Editors are on the anchor for good, non-sales angle accessories that will absorption their readers. You get to put a articulation at the end of your commodity for readers to appear through to your website. It's one of the best forms of announcement because you're not pitching, you're advancing beyond as an agog expert. So it's win-win and no amount - can annihilation be bigger than that?


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Easy Tips To Avoid Google Click Fraud

Easy Tips To Avoid Google Click Fraud

Many web site owners are getting their Google Adsense account terminated.  I read on the forums almost daily posts from people who are bemoaning the fact that Google has terminated their account when they feel they have done nothing wrong to deserve the punishment. In almost every case, click fraud is the reason for termination.

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many website owners are aware of this fraud, and share the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent yourself from being involved in this fraud?

The majority of web hosts offer access logs. If you are notified of click fraud and possible termination of your account by Google, it is necessary that you hand over these logs to them to clarify your situation. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is a show of good faith that you want to help Google in any way you can to attempt to solve the problem.

It can also help if you have a click monitoring software. There are many good programs available, but it is important that you get a program that has no limitations.  there are free programs available, but I would suggest that you get a script from a certified expert in this field.  I highly recommend using William Bontrager's script, available at http://bontragercgi.com/programs/clickwatch.  Mr Bontrager will install this script on one site for you after the purchase of the software, and will show you how to add the script to other sites.  Free scripts are also available on the Internet if you are limited in funds.  Remember, you get what you pay for. As usual, all the information you will receive from your tracking software should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.

Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing. Look for large spikes in traffic, and suspicious activity in files and folders where people would not normally have access to.  Remember, that when working on your site, that you will access these files and folders.  It is suggested you track these by noting the time of activity.  A little work on your part will save you a lot of grief in the long run.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through the htaccess file on your web site.  the process is too detailed to go into further here, but if you do a search on the engines to learn ways to access and disable portions of this log, a lot of information is readily available.  By doing this, and showing Google that you have done so, you protect yourself against any possible threat from Google.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult or gambling in nature, or promote firearms, tobacco, or drugs of any kind. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Be truthful and confess up to Google about times when you might have clicked on your own ads, whether accidentally or intentionally.  Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.

Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud, not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.  Google has some of the best brains in the business, and it does no one any good to try to "fool" them.  In addition to the  algorithms that Google has in place, they also employ regular people to surf the net to find illegal sites.

Google offers suggestion on how to avoid click fraud. Using “negative keywords” can be used to keep your Adsense showing on products and services that are in no way related to yours. Add tracking URLs to your links so you can track the traffic coming from Google.

Don't be caught in the Google click fraud. The opportunity to make a very decent income is readily available if you use common sense, do not try to cheat Google, and follow their Terms of Service.  If you do these things, maybe some day you too can be a member of the FedEx Club!


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Adsense - Maximising Your Income In The Holidays

Adsense - Maximising Your Income In The Holidays

Have you noticed around the American bank holidays, like July 4th & Thanksgiving, your Adsense income takes a nosedive?  Do you wonder how you can make the most of these holidays and actually maximise your income?

These income nosedives are something I've noticed particularly over the past year and each time is happens my heart is in my mouth as my Adsense income plummets and I wonder if it's ever going to return to more normal levels.  Of course, it does, but just for a day or two you're wondering just what has happened to your normal income levels.

If you've been making money with Adsense for any time at all - you'll know that your Adsense income can be unpredictable to say the least.  From one day to the next you can experience quite big fluctuations for no apparent reason.

You may well have noticed that particular days of the week are far better than others - this will depend on the particular niche that your site is in.  For me, my best days are Wednesdays, with Saturdays & Sundays being particularly quiet.  For my daughter's site, she often has better days at the weekends.  It will depend very much on your site content and just who your visitors are.  My daughter's site is fashion related, so I guess that a lot of her visitors are teenagers and young women who have more time to browse the internet at the weekend.

Of course, the upside of these Adsense income fluctuations is that the build up to big holidays, such as Christmas, can see some big increases in income.  If your site is one where you can cash in on this market, you'll want to consider preparing for this several months beforehand.  Especially so as the Christmas rush starts in early November!

By creating your content pages embedded with your Adsense code in good time you're giving the search engines plenty of time to find them & index them.  You've even got time to tweak them if you find that they're not coming high enough up the search engine results.

As well as building pages, don't forget that all-important building of links.  This is more important for MSN and Yahoo, as Google seems to penalise irrelevant links.  However, it's worth building links to your new pages from related sites, as this will improve your search engine rankings and thus your Adsense income. 

It's especially early to get an early start creating new pages that you want to get ranked in Google as they are now only re-indexing their pages every few months so it is taking longer to get new pages ranked well by them.  Making sure you've got a Google Sitemap can help to get over this problem.  There are plenty of free tools available to help you create your Google Sitemap - just type “free Google sitemap” into the search engines and browse through the available options.

Of course, the great benefit of building your internet businesses with Adsense, is that they'll keep earning you money whilst you take your holidays, allowing you to take a well-earned rest.

So, instead of dreading the holidays, learn to make the most of them plan for them, and use them to make even more money with Google Adsense!

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Effectiveness Of Internet Advertising – You Bet!

Effectiveness Of Internet Advertising – You Bet!


Effectiveness for me is overrated.  That’s why all this hubbub and fuss about finding and then constructing measurement schemes for internet advertising that allow for universal terminology, comparable systems, standardized measurement, scalable auditing, and all the rest just puts a burr in my saddle.  I think we need to get back to the basics.

My mom once told me that it was the thought that counts.  She also one time told me that I was a horrible person, so I don’t take everything that she says as gospel, but on this one I feel she’s on to something.  Thought.  Intention.  These are the building blocks upon which a job poorly done is created and summarily congratulated. 

You tried.  I see you really, really tried…and that’s what means something to me kid.  Keep up the good work.”

That’s the kind of response to failure that we should be supporting, preferring and engaging in on a daily basis.  What’s this overwhelming value that we’ve given to effectiveness gotten us anyways?  The economy’s still going through that crest and trough thing, the dollar’s down, oil’s up, cardiology is in ever growing demand and kids are shooting up schools like its part of the mandatory curriculum. 

Sure, there’s some things that have come with actually meeting high expectations, but do they outweigh the bad?  I don’t know.  If we had some form of effective measurement we could come to a scientifically deduced and pragmatically derived at answer.  But we don’t, so let’s keep it at that it’s the thought that counts.

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Buy Your Books Online And Save A Boatload Of Cash

Buy Your Books Online And Save A Boatload Of Cash


It is now widely accepted that shopping for books in a traditional brick and mortar shop is a hassle. Usually, many serious book shoppers are trying to access a book or magazine that are blocked by men, women, and kids, laying on the floor, talking on mobile phones, or going through the books and then returning them to the wrong place without paying for anything they have laid their hands on.

This had led me to defer to the less grueling, less intrusive, and more convenient way of researching, and buying books online.

And this new concept made possible due to the brilliance of people like Gates, Jobs, and host of others, can now enable several folks buy online books and avoid the hassles of doing so in person at bookstores.

In addition to buying books online, we can also find books online that are not up for sale, but are in the free domain as they have been in existence, were written, or were approved for re-reading before intellectual property laws.

This plainly shows that there are multitudes of books online that you do not need to access or purchase.

You should note that when you do a search for online books, you will also get numerous results with your search engines from those selling books online.

This is how those people cash in on consumers. It is nice to start you up with a list of books online that are not best sellers, contemporary text books for science class, or any other type of books for sales. The following are literarily free books online....

Bibliomania.com is a user friendly website that booklovers and students of literature will find very useful. It contains a database of about 2000 books online and is sectored by category into fiction, drama, non fiction, biographies, religious texts, articles, and more.

Literatureonline.com provides easy access to books online, and it contains classics like the Bible, many Shakespeare works, quote database, many summaries chapters.

Promo.net/pg/ are the site managers of project Gutenberg. Gutenberg's books online includes"203 New e-Books" released in October 2002, 1975 new e-books, produced in 2002, this totaled 6267 project Gutenberg e-Books.

Wiredforbooks.org features books online in addition to poetry, oratory, and audio versions of literature read by the living writers, and those read by writers and the literati, reading aloud the works of those long gone.

When you are searching for not all books online, but only chapter by chapter, and page by page, you can always start with these listed websites. Type in the words, and of course not forgetting to include "free".


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A Positive Approach to Pay Per Click Advertising

A Positive Approach to Pay Per Click Advertising


In a virtual marketplace, search engine plays an imperative role in bringing success to online business since most of the searches for products and services are done through search engines. Therefore, we can easily make out how important it is to get a secure position in a search engine result listing page if one has to excel in online business.

Just making an appealing and content saturated website using soothing colors never seems profitable. Your site must undergo search engine optimization (SEO) process with the help of search engine optimizers to make it compatible enough to appear in an influential position in a search engine result page (SERP).

However, SEO is not a process of eating a ripe fruit but it involves process of showing a seed, watering the germinated plant constantly, letting it flower that converts to a fruit and ultimately eating a ripe fruit. Hence for any SEO strategies to show some result, it may take time varying from 2 or 3 months to a year or more. But, the people who are impatient to go ahead with SEO process and want instant online visibility and Web traffic to their website, they can opt for services like pay per click.


Pay per click gives a guaranteed listing of your website in SERP and it is a process of advertising your website in such a way where you are charged nothing for advertising but will be charged for each click made by the visitors. You are allowed to select the keywords and bid on it. Higher the bidding rate, greater will be the chances of appearing your website at the top of sponsor listing of SERP.

Today, the concept of pay per click has become so popular that it is gaining popularity almost similar to organic listing of website. Because pay per click is a perfect way of getting filtered traffic where chances of online traffic conversion to potential buyer is maximum. There are many PPC management firms that offers cheap keyword bidding rate but never make a mistake by choosing short and common keywords, instead try to make your selection little different than your competitors but approachable to visitors. 

But pay per click could not remain sacred to give impeccable service to its users. Affiliate search engine website which implements search engine’s result onto their website has adopted a faulty way of making repeated clicks in order to gain increased revenue from paid listing.

Again, in order to expel the rival from the search engine completely, strong competitors started making repeated clicks on sponsored listing just to make their advertising approach more expensive and unaffordable.

To your respite, there are number of companies like ClickRisk.com, ClickDetective.net that offer tools to detect fraud clicks and other sites like KeyWordMax.com, ClickLab offer services like return on investment tracking and website analytics.

From this month (March) onwards, Google is set to allow advertisers to blacklists IP addresses of doubtful clicks and is likely to lunch an online resource centre that educate and guide advertisers fight back and tackle the issue of click fraud.

Whatever may be the case; you can not deny the effectiveness of pay per click advertising and keep yourself away fearing the possible fraud. Unless and until you fought the battle, you can not guarantee the victory or defeat. So, go ahead with pay per click advertisement if you are in immediate need of online traffic.


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Internet Marketing: 5 Reasons Why Your Business Must Have an Online Presence

Internet Marketing: 5 Reasons Why Your Business Must Have an Online Presence

The Internet has officially changed the face of business and in case no one has done this for you already, let me be the first to formally welcome you to the “Information Age”, or should we call it the “Internet Age”.

The Internet is simply not a fad or a flavor of the week.  It is the real deal and it is here to stay.  It may morph in one way, shape, or form however, it is here to stay and the most successful businesses are taking advantage of it.

So why exactly should you take your business online?  Although there are tons of reasons, here are 5 key ones:

1. It is expected.  Quite simply, the Internet is one the first (if not the first) places people look to find out more about you, your business, and/or your product.  They look for your website as well as information they can find out about you from other websites.  Yes, I dare say it, in 99.9% of the cases, it will damage your credibility to some degree with a prospect if you cannot be found out there.

2. It is cheap.  Never in history has a marketing medium been available to all businesses, no matter the size of their company or bank account that afforded them so much possibility for success.

Obviously money if applied properly can increase your results on the Internet; however, you really can get started with little or no money.  Skeptical, just read some of the books from the “Guerrilla Marketing” series by Jay Conrad Levinson.

3. It is immediate.  Face it.  We live in a world of instant gratification.  We want everything yesterday.  If something is not immediately available, we just may lose interest or worse yet get it from somewhere else – like your competition.

4. It is 24/7.  The Internet simply never sleeps.  Having and implementing an effective Internet strategy can be like having a well tuned marketing and sales force that continues to do your bidding around the clock.

5. It is global.  Why limit your business to the 15 minute radius surrounding your office?  Your current competition certainly isn’t and new competitors are seemingly coming out of nowhere every day. 

Look at the Internet as a means to allow you to share your genius with prospects who otherwise might not have had the opportunity to experience what you have to offer.


So in closing, what’s the best advice I can muster up on this topic?  Make a sincere effort to understand the Internet and the sheer power and opportunity it brings to your business.  Create a plan of attack and get in the game.  Play on the grandest court available today, the Internet!


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Internet Marketing 101: Putting an Online Twist on an Offline Model

Internet Marketing 101: Putting an Online Twist on an Offline Model

If you're just starting out in internet marketing, you probably feel overwhelmed by the sheer volume of information available. The learning curve is less like a hill and more like a cliff! If you've been at this business for a while, you may be frustrated that you're still not making any money, or not enough money. You may be wondering why no one is reading your ads, or why all those visitors to your site are not buying anything and not returning. Where do you start? How do you convert the casual visitor to a return customer?

Relax and breathe. None of us was born an internet marketer. We all have to start someplace. A great place to start is by looking at something you already DO know, offline business. We all shop somewhere. Pick a store you're familiar with, maybe the grocery store where you shop at least once a week. Pick a small store to focus on, not a huge supermarket. Now pretend that's just an empty lot or building, and you're an aspiring grocer. What do you need to do?

There's 3 big steps you need to take.

    1) First you have to have a crystal clear picture in your mind of exactly what you want to do. What do you want to sell, and what do you want your store to look like? Spend some time dreaming, so you can see everyone who is in your store and what they are buying. Your store needs four walls, a floor, doors and windows, and a roof. You need to decide on size, the first step is to figure out what you want to sell. You think about what people in your town need and buy regularly, the availability of these products in other well established stores, and decide on your niche and your location. Maybe it's bread, canned goods, cereals, candy, ice cream, soda, milk, and cigarettes on a busy corner near a residential area with no other store in walking distance. Maybe it's a natural food store in a yuppie neighborhood. Maybe it's gas and snack foods near a highway.

    2) Secondly, you have to understand what you need to have in place to make that dream come true, and how you're going to do it. What does your store need by way of infrastructure? You need shelves, freezers and refrigerated cases, a counter and a cash register. Probably you need a small office and bathroom as well. You need electricity, lighting, heat, air conditioning, desk, chair, phone, fax, maybe some music, paint, flooring, security cameras and so on.

    Once you decide on the layout of the store, you will know what size of a building you need to build, buy or rent. How are you going to finance this, and how will you afford to stock your store, from savings or from a loan?

    3) Assuming that you now have a fully-stocked and operational store, how will you get people to shop there? You could advertise in newspapers, radio and tv; put up signs; offer door prizes and/or sales; offer free advice and information (recipes, menus, shopping lists, health and nutrition information, diet information); sponsor events (a booksigning by a famous cookbook author, co-sponsor a food related festival); build familiarity and trust by joining social, charity or business clubs, or volunteering at local events.

Fine and good, you say, but I still don't know how to make money online. Let's take the example we just developed and convert it to online business.


Gazing Into Your Crystal Ball

1) First the concept. What do YOU want to do? What do the people that frequent the internet want? First and foremost, right behind email, people online are looking for information. There are places online you can go to research hot topics, such as Overture's Keyword Selector Tool. Here you can see how many times a word or phrase was searched in the last month. You can do a Google search for these terms to see how many websites are already available sharing that information. As you keep narrowing down your focus, balance between your passion, what other people want, and what's already available. A very small niche with very little competition with targeted promotions can become a very lucrative business.


Your Shopping List

2) Now the infrastructure, the Short List:

a) internet real estate = a website. This can be an affiliate site or your own. You can get a free website with no outside advertising here: http://www.finitesite.com

b) products: No matter what your interests, there's an affiliate program with products that fit; you may want to sell related ebooks, Amazon.com books, etc. Clickbank is a good place to find electronic information products.

c) tools: you will need a tracking system (known as a link tracker); an autoresponder; a link rotator.

d) knowledge: you will need a splash page program and/or some basic html and advertising knowledge. A free html tutorial: http://www.pagetutor.com

e) an expense budget, no matter how small at first.


You Need More Than Two Cans and a String

3) Promotion: people enter your world (the internet) via a browser. Since "the internet" is intangible, many people confuse the vehicle (AOL or Yahoo!, for example) with the destination itself, the internet. So let's be gentle with our potential visitors and make their journey from landing pad to your neighborhood as effortless, pleasant and convenient as possible.

If they are interested in buying widgets online, they will soon realize that there are a million widget salesmen out there. So they start narrowing down their search, and they comparison shop. First and foremost, they are information gatherers. Where do they go first? Probably to a search engine. Then they start exploring. They visit a site; if it fits their needs, they may bookmark it before they move on. When they move on, they may return to their Google or Yahoo! search results, or they may follow a link off of the page they visited.

So getting yourself listed in the search engines is important. This does not require your own domain name, although it's the best route to go, but a website where you can control your page content is essential. A search engine will not list a replicated affiliate website, such as http://any-old-program.com/aff_id=102109 but it will gladly list http://your-domain.com/any-old-program. Search engines want new, original information, so write something original on your website about every program you join. Link your articles, etc. to your web page, then link that page to your affiliate program.

Your own domain name, carefully chosen, will help to brand either your name or your website name, such as wallywalton.com wallyswidgets.com widgetworld.com etc. If you get a free website with finitesite.com, your url will be finitesite.com/wallywalton or something like that. It might be finitesite.com/member/wallywalton -- I forget, it's been a while since I had a site with them :) With some work, you can get a site with a url like this into the search engines. It's a great way to start if you can't afford domain name, hosting etc.

Sooner or later, your site visitor will be ready for a purchase. Maybe they will drive off to the nearest hardware store armed with all their new information and buy a widget there. If they found your site in the search engine, visited and bookmarked it, maybe they'll return and buy from you. Maybe they'll buy from the site they went to after your site. But 9 times out of 10, once they've left your site, they're gone forever.


And Now the Quiz, Purely Common Sense

How do you get them to come back? Here's a pop quiz for you, choose the best answer (it's a no-brainer):

    a) offering so much valuable information, they bookmark your site and return on their own;

    b) building so much trust and familiarity that, when they think of widgets, or of asking for an opinion, or for buying anything widget-like, they think of you (that's called branding your name);

    c) promoting your website so much that, when they think of widgets, they automatically think of your website (that's also branding, the name of your site in this case)

    d) have a mailing list they can subscribe to (this might be the online equivalent of a guest book in a store) and receive updates on information on your website;

    e) have contests on your site;

    f) endorse other people's sites and products, with an appropriate byline including your own url;

    g) give away things;

    h) hang out in places online that your potential visitors frequent (forums, bulletin boards, chat rooms, conferences, seminars) and make friends, give away free information and helpful links and tools, include your url in your signature where allowed;

    i) blogging and using RSS feeds to keep people thinking of you and your widgets;

    j) being a part of the search engine revolution and exploring the world of tagging, or social bookmarks (creating your own search engine with other like-minded anarchists :)

    k) all of the above.

Each of these concept, infrastructure, and promotion ideas could be an article in its own right; but this is your basic outline for building your online business. The ultimate power of the internet is to level the playing field for both major corporations, little ol' you, and everyone in between. A business that fully utilizes the internet can throw away the purchased leads list, because cold calling and cold emailing is a thing of the past. Using the internet to its fullest business potential means putting your message where your potential customers can find it, and letting them come emailing, looking and calling for you.

Be sure to take advantage of the unique power of the internet, and keep the internet in your internet marketing.


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